LOS ANGELES – Between the return of Matt Damon as super spy “Jason Bourne,” the promise of laughing along with a few fed-up ladies in the raunchy comedy “Bad Moms” and the dark internet thriller “Nerve,” all of which had strong debuts, there was something new for everyone in theatres this weekend.
Even after a nearly 10-year hiatus, Matt Damon as Jason Bourne still draws a significant audience. The Paul Greengrass-directed sequel raked in a healthy $60 million in its opening weekend, according to studio estimates Sunday.
Not adjusted for inflation, it’s the second highest opening of the series, behind “The Bourne Ultimatum’s” $69.3 million debut in 2007 — the last time Damon appeared as the Robert Ludlum-created character.
With a nine-year gap between films, Universal kept awareness high in the lead up to the release with airings of the Matt Damon “Bourne” trilogy on eight of NBCUniversal’s networks. Social media channels also pushed out a video where Matt Damon recaps the previous three films in 90 seconds.
“In the exit polls, the No. 1 reason for people checking it out was the previous films,” said Nick Carpou, Universal’s president of domestic distribution. “Audiences were ready for it and satisfied.”
According to exit data, audiences were 55 per cent male, and 60 per cent over the age of 35.