Men’s collection inspired by Toronto, with prices ranging from $38 to $598
In a game setting, Kyle Lowry has been called relentless. A bulldog. The backbone of the Toronto Raptors. Off the court, the 6-foot-tall, 29-year-old point guard is a stylish husband and dad with the swagger befitting a multimillionaire athlete — and he’s bringing that style to the fashion world.
It’s a Monday night and the Raptors star is on-site at Roots flagship store on Bloor St. W. for the official launch of his first clothing collaboration with the Canadian retailer.
Posing for photos, Lowry takes it in stride as a Roots rep swaps various pieces from the Toronto-centric collection. On goes a hand-knit sweater, a black hoodie, a toque emblazoned with a network of Toronto streets.
Lowry slips the toque on and tilts it back, giving it a trendy flop — no stylist required — before locking his gaze on something across the store.
There’s no question: Lowry gets fashion. Earlier this year, he was spotted in the front row at World MasterCard Fashion Week in Toronto. And when Roots came knocking, it was an easy decision. The partnership, Lowry says, is “a match made in heaven.”
“When we first met Kyle, he told us how much he loved Roots and we love working with winners so the collaboration made a lot of sense for us,” said Roots designer Adrian Aitcheson.
The nine-piece, made-in-Canada menswear collection in sizes XS to XXL is available starting this weekend on the Roots website and in select stores, the company says.
“I wanted to give a little Toronto feel to it,” Lowry says of the line inspired by his adopted city. He’s originally from Philadelphia, but has called Toronto home since joining the Raptors in 2012. And reportedly re-signed to a four-year, $48 million contract last year.
“The thing about the city is I love how different it is. You’ve got different places, different cultures. It’s not about seeing one part of downtown. It’s about seeing ’Sauga, and everywhere in the GTA,” a relaxed Lowry adds while perched on a Roots display table.
The collection is mostly basic black but has, as Lowry puts it, a “little bit of flair.”
The items are also named after areas in Toronto — Palmerston Blvd. in the west-end and Mill St. in the Distillery District — places close to Lowry’s heart. He likes shopping in Yorkville and taking Karter, his young son with wife Ayahna Cornish-Lowry, to hot spots like the CN Tower.
The city’s street network is woven into several of the designs, including a toque ($38) and a limited edition hand-knit sweater ($598) — only 30 were made.
“It’s made for the city of Toronto,” he says.
Source: The Toronto Star